European Aquatics has announced a three-year sponsorship agreement with the Wood Nest Sports Group (WNS), marking a notable development for water polo. This deal establishes WNS as the official sponsor of the entire water polo club competition system, including the Champions League, Euro Cup, and Challenger Cup for both men’s and women’s categories.

This partnership is the first time European Aquatics has secured a dedicated sponsor for its water polo club competitions. The collaboration aligns with European Aquatics’ strategic plan to enhance the sport’s profile, utilizing the prominence of the Champions League—a leading water polo club competition—to foster growth across all European club tournaments.

Who is Wood Nest Sports Group?

Wood Nest Sports Group, based in New Delhi, India, is recognized for promoting an environment where athletes can develop and excel. Led by CEO Anil Kumar, WNS is committed to supporting sports development globally. The company’s mission includes fostering inclusivity, safety, and excellence in sports, with an expanding presence across various disciplines, including water polo.

“We are grateful to Mr. Anil Kumar, CEO of Wood Nest Sports, for recognizing the growth and success of our club competitions,” said Josip Varvodic, First Vice President of European Aquatics, who led the agreement. Varvodic also acknowledged TWPC Vice Chair Karl Izzo for his contributions to securing the partnership. “This partnership strengthens our position and enables us to better support the clubs for their ongoing contributions.”

The Impact of the Partnership

This agreement is expected to provide six-figure revenue for water polo over the next three years, enabling investment in the sport’s infrastructure and brand. The funding will support:

• Marketing and branding initiatives to increase water polo’s visibility.
• Financial assistance for European clubs, aiding their competitive efforts.
• Expanding the competition pyramid to create more opportunities for teams and athletes across Europe.

The deal also includes brand activations across the Champions League, Euro Cup, and Challenger Cup competitions. These activities aim to increase WNS’ visibility in the European sports market and foster new opportunities for fan engagement and sponsorship.

Supporting the Future of Water Polo

This sponsorship highlights the increasing professionalism and appeal of water polo in Europe. By collaborating with an organization like WNS, European Aquatics aims to advance its vision of a stronger and more inclusive water polo ecosystem.

For more information about Wood Nest Sports Group and its initiatives, visit www.woodnestsports.com.